Capture targeted traffic by bidding on relevant keywords related to your business. Craft compelling ad copy highlighting unique value propositions. Utilize ad extensions for added visibility. Set up conversion tracking to measure performance. Monitor and optimize regularly for maximum results.Re-engage with past website visitors using visually appealing banner ads. Segment audience lists based on behavior. Tailor ad messaging to specific audience segments. Set frequency caps to manage ad exposure. Test different ad creatives and offers. Monitor performance and make necessary optimizations for increased conversions.